What if your daily commute came with a story written to the exact length of your trip?
That is Transit Tales, a Mastercard listening experience that uses real-time transit data to create complete, original audiobooks for the ride.
Classic novels are reimagined in new genres shaped by your route and travel time. Dracula becomes a sci-fi fantasy. Alice in Wonderland turns into a superhero saga. Moby Dick becomes a dystopian adventure.
Now live across Sydney’s train and metro network, Transit Tales is available to more than 1.2 million daily travellers.
I was privileged to help bring this to life with Shane and the team at HERO.
AWARDS
One Show Asia, Creative Use of AI, Silver
One Show Asia, Radio & Audio, Silver
One Show Asia, Experiential & Immersive, Experiential Audio, Bronze
Adnews AOTY Awards, Best Use of AI & Technology, Finalist
Adforum, Top 5 Best Finance Ads
Adforum, Top 5 Best Innovative Marketing
Adforum, Top 5 Best Digital Innovation
Bestads, Winner, Outdoor
One Show Asia, Radio & Audio, Silver
One Show Asia, Experiential & Immersive, Experiential Audio, Bronze
Adnews AOTY Awards, Best Use of AI & Technology, Finalist
Adforum, Top 5 Best Finance Ads
Adforum, Top 5 Best Innovative Marketing
Adforum, Top 5 Best Digital Innovation
Bestads, Winner, Outdoor