How do we get everyday Australians to quit vaping without ever showing a vape?
When you rely on nicotine, the vape becomes the thing you reach for to calm your nerves, ease discomfort or get through awkward moments. What begins as a small habit grows into something you depend on more than you realise. This concept flips the usual anti-vaping message by showing a simple truth: when adults vape, they are pacifying themselves.
Instead of showing a vape, the idea uses a dummy as a clear visual metaphor for that dependence. It highlights how vaping soothes and manages emotions the way a pacifier does for a child, making the reliance visible and hard to ignore. Quitting then becomes about breaking that attachment and choosing support that helps you regain control.
