The Brief: Volvo are asking young people to protect what is most important about our home planet – life itself.
The Insight: 35,000 fearless adventurers migrate annually to Mount Everest. However, each tourist leaves an estimated 8 kilos of rubbish behind after their expedition. Turning the world's highest summit into the world's highest garbage dump.
Idea: Create an initiative for sherpas to return oxygen tanks left behind on the mountain and upcycle them into unique, one-of-a-kind, Everest-tested water bottles.
My team for this campaign was the very talented Lara Fourie and Charlie Borracci. We are also honoured that our work on this brief was shortlisted for the Cannes Future Lions award.
Our Case Study Video
